France: a pipeline that reaches the decision-maker
While a Czech machine tool manufacturer sells 7 to 8 machines a year in Germany, in France it was only one or two. The product wasn't the issue.
- Client
- Czech machine tool manufacturer
- Industry
- Machine tools / capital equipment
- Markets
- France
38
French companies mapped and verified in the company register
Every company carries its SIREN number and a source link. Where a buyer’s name wasn’t public we recorded the role instead - nothing here is guessed.
- Market segments covered end to end
- 4Market segments covered end to end
- Targets already running a documented competitor machine
- 8Targets already running a documented competitor machine
- Named decision-makers found in public sources
- 20Named decision-makers found in public sources
- Distributors and agents mapped across the sales channel
- 15Distributors and agents mapped across the sales channel
- Competitors profiled down to their French distribution
- 4Competitors profiled down to their French distribution
The challenge
While a Czech machine tool manufacturer sells 7 to 8 machines a year in Germany, in France it was only one or two. The product wasn't the issue.
The brief was to find out: profile the competition, build a target list of French buyers, and map the distributors who already own the channel.
What we did
We built a market map, not a list. Four segments - energy, rail, defence, heavy engineering - each worked end to end, and every company verified in the French company register with its SIREN number and a source link attached.
We flagged eight target companies that use these types of machines.
Where a decision-maker’s name was public we recorded it — 20 of them. Where it wasn’t, we recorded the role and marked it for enrichment rather than filling the gap with a guess.
The result
The client got contacts that lead to a decision-maker, not to a web form, and a sales team that spends its time selling rather than researching.
What was delivered
| Segment | Targets | Why it qualified |
|---|---|---|
| Energy, including nuclear | 10 | Reactor vessels, turbines and pumps - an active capital-expenditure cycle on large boring machines. |
| Rail | 10 | Bogie frames, wheels and axles, with a competitor portal already installed at two of them. |
| Naval & land defence | 10 | Submarine and artillery components above 200 tonnes, plus the security clearances each one needs. |
| Heavy engineering | 10 | Subcontract machine shops running competitor boring mills - the fastest route to a replacement sale. |
Forty entries covering 38 companies — two of them qualify in two segments each, and are counted once.
Collaboration
We will tailor the scope of collaboration to your needs. We don’t start with price, but with a conversation. Book 30 minutes and a sample report.